TradeEdge-Kylie Jenner announces line of 100-calorie canned vodka sodas called Sprinter

The TradeEdgenewest celebrity to have their own libation is Kylie Jenner. She's launching a new vodka soda in a can called Sprinter, she announced Tuesday.

The reality star and Kylie Cosmetics founder joins her sister, Kendall, among celebrities sporting special alcoholic beverages. Kendall Jenner launched her 818 tequila brand in 2021, and last year added a new Eight Reserve añejo tequila ($200) to the lineup.

A new entry in the popular ready-to-drink cocktail category, Sprinter, is a 100-calorie canned vodka soda made with premium vodka, sparkling water and fruit juice and available in four flavors: Black Cherry, Peach, Grapefruit and Lime. The alcoholic sodas are scheduled to hit stores March 21. Sprinter will be sold in an 8-can variety pack for $19.99.

“Sprinter is my answer to the growing consumer demand for quality canned cocktails,” Jenner said in a press release announcing Sprinter's launch. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves.”

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Kylie Jenner expands her empire with new cocktail

The cocktail expands Jenner's empire, which landed her on Forbes list of the nation's 100 Richest Self-Made Women, released last July. Back in 2019, Forbes had deemed her the youngest self-made woman billionaire. The magazine subsequently demoted Jenner, who sold a stake in her successful cosmetics company, Kylie Cosmetics, in 2019, to a multimillionaire in 2020.

Amid the hubbub, the businesswoman and media personality posted on Twitter, now X: "what am i even waking up to. i thought this was a reputable site.. all i see are a number of inaccurate statements and unproven assumptions lol. i’ve never asked for any title or tried to lie my way there EVER. period."

To help create Sprinter, Jenner worked with female beverage development expert Chandra Richter, who has more than 20 years of beverage alcohol industry experience. “We held numerous tastings over the past year to ensure each of our four flavors are as natural and true-to-fruit as possible," Richter said.

For more information on Sprinter and where to buy it near you, go to @drinksprinter on social media and drinksprinter.com.

Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.

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