Current:Home > MyUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Ascend Wealth Education
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-18 02:33:57
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (4847)
Related
- Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
- Gen Z: Many stuck in 'parent trap,' needing financial help from Mom and Dad, survey finds
- Shane Lowry keeps calm and carries British Open lead at Troon
- Jason Aldean sits next to Trump at RNC, Kid Rock performs
- The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
- In a California gold rush town, some Black families are fighting for land taken from their ancestors
- A massive tech outage is causing worldwide disruptions. Here’s what we know
- Pregnant Brittany Mahomes and Patrick Mahomes Reveal Sex of Baby No. 3
- Nevada attorney general revives 2020 fake electors case
- Clint Eastwood Mourns Death of Longtime Partner Christina Sandera
Ranking
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Julia Fox’s Brunette Hair Transformation Will Have You Doing a Double Take
- Migrant children were put in abusive shelters for years, suit says. Critics blame lack of oversight
- Did You Know Hello Kitty Isn't Even Her Real Name?
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- 6 people, including a boy, shot dead in Mexico as mass killings of families persist
- Copa America ticket refunds: Fans denied entry to final may get money back
- Federal appeals court dismisses suit challenging Tennessee drag restrictions law
Recommendation
Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
Get an Extra 70% Off J.Crew Sale Styles, an Extra 20% Off Pottery Barn Clearance & More Weekend Deals
Trail on trial: To York leaders, it’s a dream. To neighbors, it’s something else
Angelina Jolie and Brad Pitt’s Daughter Shiloh Makes Major Move in Name Change Case
Intel's stock did something it hasn't done since 2022
Trail on trial: To York leaders, it’s a dream. To neighbors, it’s something else
Best Target College Deals: Save Up to 72% on Select Back-to-School Essentials, $8 Lamps & More
Watch Ryan Reynolds React to Joke That He's Bad at Sex